76.1% of consumers studied said they could remember the brand name of a company that gave them a promotional item in the past year, versus 53% who could remember a TV or print ad from the past month, and only 27% recalled an online ad. Promotional products -- from logo T-shirts to brand-stamped rose petals -- really work. And there's plenty of research data to prove it. Which explains why in a search-marketing-mad world the promo products industry is quietly raking in nearly three times more ad dollars.

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